Terms of Service

Terms of use

By creating an account or using MaiaForm, you agree to these terms. Last updated: October 2026.

This app is currently in beta testing. These terms cover the beta period. Comprehensive, legally reviewed terms will replace these before public launch.

Beta status

Beta programme

MaiaForm is currently in a closed beta testing phase. The service is provided on an as-is basis during this period. Features, availability, and functionality may change without notice.

Feedback

Beta testers are encouraged to report bugs and provide feedback. Your input helps shape the product before public launch.

No uptime guarantee

During beta, we do not guarantee specific uptime or availability. The service may be taken offline for maintenance or updates.

Medical and health disclaimer

Not medical advice

MaiaForm is a fitness and nutrition coaching tool, not a medical service. The AI-generated plans, advice, and analysis are not a substitute for professional medical diagnosis, treatment, or advice.

Consult professionals

Always consult a qualified healthcare professional before starting any new exercise or nutrition programme, especially if you have pre-existing health conditions, injuries, or dietary restrictions.

User responsibility

You are solely responsible for your health decisions. If you experience pain, discomfort, or adverse symptoms during exercise or dietary changes, stop immediately and consult a healthcare provider.

AI limitations

The AI coach provides general guidance based on the information you provide. It cannot account for conditions, injuries, or factors you have not disclosed. Its recommendations should be treated as suggestions, not prescriptions.

AI-generated content

Generated plans

Training plans, nutrition plans, meal suggestions, and coaching responses are generated by artificial intelligence (Google Gemini). While designed to be helpful and evidence-informed, these outputs may contain inaccuracies.

Physique analysis

AI-powered physique analysis provides estimates based on photos. These are approximations and should not be treated as clinical measurements.

No guarantee of results

Following AI-generated plans does not guarantee specific fitness or body composition outcomes. Individual results depend on many factors including genetics, adherence, sleep, stress, and overall lifestyle.

Food scanning

Nutritional information from food photo and barcode scanning is estimated by AI and third-party databases. Values may not be perfectly accurate. For strict dietary requirements, verify nutritional information independently.

Account and use of service

Eligibility

You must be at least 18 years old to use MaiaForm. By creating an account, you confirm that you meet this requirement.

Account security

You are responsible for maintaining the security of your account credentials. Do not share your password with others.

Accurate information

You agree to provide accurate information during onboarding and check-ins. The quality of AI coaching depends on the accuracy of the data you provide.

Acceptable use

You agree to use the service lawfully and not to attempt to abuse, reverse-engineer, or interfere with the platform or its AI systems.

Subscriptions and payments

Free tier

The free tier provides limited access to core features. No payment is required.

Pro tiers

Paid plans (Pro Monthly and Pro Annual) provide expanded access to coaching, food scanning, and advanced features. Pricing is displayed on the pricing page.

Beta access

During the beta period, Pro access may be granted via voucher codes or admin tier changes at no cost. This does not establish an ongoing right to free access.

Billing

When payments are active, billing is handled by Stripe. Subscriptions renew automatically unless cancelled before the renewal date.

Cancellation

You can cancel your subscription at any time. Access continues until the end of the current billing period.

Data and privacy

Privacy policy

Your use of the service is also governed by our Privacy Policy, which describes how we collect, use, and protect your data.

Data processing

By using MaiaForm, you consent to your data being processed by our AI provider (Google Gemini) as described in the Privacy Policy.

Account termination

By you

You can delete your account at any time in Settings → Your data & privacy, or by contacting us. All your data is permanently removed immediately.

By us

We reserve the right to suspend or terminate accounts that violate these terms or engage in abusive behaviour.

Limitation of liability

As-is service

MaiaForm is provided "as is" without warranties of any kind, express or implied, including fitness for a particular purpose.

Limitation

To the maximum extent permitted by law, MaiaForm and its operators shall not be liable for any indirect, incidental, or consequential damages arising from your use of the service.

Maximum liability

Our total liability for any claim related to the service is limited to the amount you have paid for the service in the 12 months preceding the claim, or £50, whichever is greater.

Changes and contact

Updates

We may update these terms as the product evolves. Material changes will be communicated through the app. Continued use after changes constitutes acceptance.

Contact

For questions about these terms, contact us at support@maiaform.com.

Governing law

These terms are governed by the laws of England and Wales.